STRUCTURAL OPTIMIZATION OF THE SMARTPHONE HOLDER ANCHOR VIA CATIA V5 SIMULATION

Abstract

The use of smartphones in daily life is increasing, making phone holders a necessity for various activities such as watching videos, answering video calls, or using them while working. This study focuses on the design and structural optimization of the smartphone holder anchor using CATIA V5 software. This project involves 3D drawing, finite element analysis (FEA), as well as design optimization and material selection. The main components, namely the ‘anchor’ and were analysed under static loads to study the stress and displacement response. The analysis results showed that the ABS material used was able to withstand the maximum applied stress, and the optimized design successfully reduced the mass without compromising the structural strength. This material reduction also had a positive impact on the overall production cost. This study proves that through a simulation and optimization approach, efficient and cost-effective designs can be achieved in the development of everyday products such as phone holders.